Manna Irrigation On-Boarding
Manna Irrigation On-Boarding - How do you scale up a successful product?
The initial concepts
Manna is a global leading provider of irrigation intelligence software solutions. Manna has developed a new way to help growers around the world make better-informed and more confident irrigation decisions for improved crop yield and quality and reduced water usage.
CodeValue involvement is as UX-UI experts, working together with Manna’s product and software teams to rethink some of the original UX-UI and to extend its capabilities with new features.
The system provides farmers around the world, from rural India to the high-tech oriented central valley in California, with accurate irrigation recommendations that replace their traditional irrigation methods, most of which are based on historical irrigation patterns disregarding climate changes and actual weather conditions.
Needs
Until recently, Manna’s users were manually registered by distributors and marketing staff. Manna needed a new UX that will allow self-service on-boarding and registration process, to enable the company’s next growth phase.
Solution
To minimize friction, the amount of mandatory user data was cut to the possible minimum by relying on common defaulted parameters where possible, without compromising the accuracy of the final irrigation recommendations. Advanced settings are still available one click away, for more technical users who might want to fine-tune their agronomic data.
A minimalistic and intuitive GIS interface was designed for the definition of field boundaries, taking a Mobile-First approach. The user can easily draw polygons, rectangles, circles and squares by performing simple gestures or by using her own physical location (drawing while walking or driving from point to point). The flow is accompanied by a friendly walkthrough with clear callouts to guide and explain each step.
Through the course of three short weeks, Manna’s Web & Mobile applications were transformed into a brand new product. The design was very well received by stakeholders and the feedback from users was extremely positive
Project gallery
"We wanted our on-boarding process to be as seamless as possible, while still enabling to gather complex data inputs. The design we received allows for exactly that and increased the number of users which were able to complete the process successfully."
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